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The Icky Business of Self-Promotion

Feb 4

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Musicians hate self-promotion. That’s just the reality of it. You pour everything into writing, recording, getting the album artwork done, pressing the vinyl—and by the time it’s finally out, you’re supposed to flip a switch and become a marketing expert? Suddenly, instead of making music, you’re stuck figuring out engagement rates, hashtags, and posting schedules. It’s exhausting, and honestly, it sucks.

The good news? You don’t have to do it alone. There’s a whole world of visual artists, designers, and content creators who actually like this stuff. (Crazy, right?) While you're focused on the music, they’re thinking about how to package it visually—how to grab attention, tell a story, and get people to actually listen. That’s where the magic happens: when musicians and visual artists collaborate, both sides win.

That’s exactly what Swivelhead Media is here for. We take care of the “dirty work”—the posts, the visuals, the promo assets—so you don’t have to. You made the music.

Let’s make sure people see it.

The Who sold out, why shouldn't we?  (1967)
The Who sold out, why shouldn't we? (1967)

At Swivelhead Media, we understand the delicate balance between artistic integrity and the necessity of promotion. Our team is dedicated to handling the intricacies of marketing, offering tailored visuals that resonate with your unique sound and vision. By partnering with us, you can concentrate on creating music, confident that your promotional efforts are in expert hands. Let us manage the "dirty work" of marketing, so you can continue to inspire and connect with your audience through your art.

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